In the just-concluded Golden Week, driven by favorable domestic demand and promote policies and appliance store sales resources, the impact of a large number of inputs, household appliances sales usher in substantial growth. Major domestic home appliance retailers Gome Suning have indicated that its sales over last year more than 100%.

Raised to the peak pre-holiday sales

The business from October 1 of the previous week, it has launched a promotional campaign. Beijing Gome data provided to the Sina science and technology show that Beijing Gome from September 25 to start 11 to October 7 promotions, sales grew 135% last year from a sales point of view, an average of 1.5 per second sell merchandise. From 25 September to 1 October, sales had already reached the level of last year’s 11 Golden Week.

The management headquarters of the North China Suning Appliance CEO Fan Zhijun disclosed that this year’s 11 Golden Week than in recent years the emergence of new features, festivals around the explosive growth in consumption was evident. Suning Appliance 11-year sales growth of 110%. Only to the September 30, Beijing Suning is complete 50% of sales tasks.

Of Commerce released October 4 monitoring data show that 1 to 3 October 1000 focus on the national retail businesses achieved sales of 14 billion yuan, an increase of 15%.

Boosting sales of color TV as the number one product

September 28, the nine satellite channels started broadcasting with HD and SD, the National Day military parade on the 60th anniversary of taking high-definition broadcast signals, are in varying degrees, led to TV product sales growth.

Gome said that in this 11 promotions in sales of color TV as the main force, the total sales of color TV sales of 4 percent or so.

While those from Suning sales analysis also shows that positive policies on trade-in color TV, refrigerator, washing machine and other traditional pull the biggest category of sales.

Fan Zhijun said that as the National Day military parade began broadcasting high-definition signals and other factors, the strong market demand, consumers buying high-definition TV on the preparation before the Spring Festival, nowadays the seasonal shopping habits of consumers have been made in advance. Trade-driven policy, coupled with good, Suning’s first color TV products topped the new ones, accounting for 50% of the entire household appliances new ones for more than sales.

Took the opportunity to catch up with the traditional channels of 3C

In addition to the field of household appliances made in the traditional advantages of power, the country such as the United States Suning also put the growth of businesses focused on another computer, digital, communications and other consumer electronics products, try to use the opportunity to catch up with the traditional 3C channels.

With Suning and Hewlett-Packard, Lenovo direct supply channels advantage of playing more than the historical record of the preferential margin, in addition, due to a computer trade-in be included in the scope of the country can enjoy the financial subsidy of 10%, also contributed to this year’s computer sales stores upgrade. Suning data provided by said its sales of such products during the 11-year tripled.

Gome said, including China Mobile and other operators of the 3G business, and promotion efforts, as well as including computers, mobile phones and other hardware makers pushing for 3G products, making 3G products in the whole sales of 3C products in more than four into.

“The National Day strategy is to implement the strategic transformation of the country the US’s first appearance, but also by the resources of numerous manufacturers tilt, color TV, refrigerator, washing machine, 3G and other products have become the National Day, when the emergence of new growth points of consumption.” Said Song Linlin, general manager of Beijing Gome.